{"id":104,"date":"2020-11-30T07:55:30","date_gmt":"2020-11-30T07:55:30","guid":{"rendered":"https:\/\/gb.kitzbuehel.com\/?p=104"},"modified":"2021-12-17T14:01:19","modified_gmt":"2021-12-17T14:01:19","slug":"online-offensive","status":"publish","type":"post","link":"https:\/\/gb.kitzbuehel.com\/2021\/blog\/online-offensive\/","title":{"rendered":"Online-Offensive"},"content":{"rendered":"<p>Ma\u00dfnahmen im Bereich <strong>Digitalisierung<\/strong> beschreiben einen weiteren wichtigen Schwerpunkt der strategischen Ausrichtung. Die digitale Welt wird immer mehr Zentrum von touristischen Leistungen. Hier will man nicht nur mit dem Strom schwimmen, sondern Vorreiter sein, ganz im Sinne von Kitzb\u00fchels Pionierleistungen der Vergangenheit und Gegenwart. Zudem eignen sich digitale Formate optimal, um in dieser besonderen Zeit flexibel zu bleiben und vor allem schnell reagieren zu k\u00f6nnen.<\/p>\n<h2><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Unerl\u00e4sslich auch f\u00fcr eine Tourismusdestination sich die neuen Kommunikationskan\u00e4le in der digitalen Welt eigen zu machen.<\/p>\n","protected":false},"author":6,"featured_media":731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online-Offensive - Gesch\u00e4ftsbericht 2021<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online-Offensive - 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