{"id":104,"date":"2020-11-30T07:55:30","date_gmt":"2020-11-30T07:55:30","guid":{"rendered":"https:\/\/gb.kitzbuehel.com\/2022\/?p=104"},"modified":"2022-12-02T08:34:33","modified_gmt":"2022-12-02T08:34:33","slug":"online-offensive","status":"publish","type":"post","link":"https:\/\/gb.kitzbuehel.com\/2022\/blog\/online-offensive\/","title":{"rendered":"Online-Offensive"},"content":{"rendered":"<p>Ma\u00dfnahmen im Bereich <strong>Digitalisierung<\/strong> beschreiben einen weiteren wichtigen Schwerpunkt der strategischen Ausrichtung. Die digitale Welt wird immer mehr Zentrum von touristischen Leistungen. Hier will man nicht nur mit dem Strom schwimmen, sondern Vorreiter sein, ganz im Sinne von Kitzb\u00fchels Pionierleistungen der Vergangenheit und Gegenwart. Zudem eignen sich digitale Formate optimal, um in dieser besonderen Zeit flexibel zu bleiben und vor allem schnell reagieren zu k\u00f6nnen.<\/p>\n<h2><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Ma\u00dfnahmen im Bereich Digitalisierung beschreiben einen weiteren wichtigen Schwerpunkt der strategischen Ausrichtung. Die digitale Welt wird immer mehr Zentrum von touristischen Leistungen. Hier will man nicht nur mit dem Strom schwimmen, sondern Vorreiter sein, ganz im Sinne von Kitzb\u00fchels Pionierleistungen der Vergangenheit und Gegenwart. Zudem eignen sich digitale Formate optimal, um in dieser besonderen Zeit [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online-Offensive - Gesch\u00e4ftsbericht 2022<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online-Offensive - Gesch\u00e4ftsbericht 2022\" \/>\n<meta property=\"og:description\" content=\"Ma\u00dfnahmen im Bereich Digitalisierung beschreiben einen weiteren wichtigen Schwerpunkt der strategischen Ausrichtung. Die digitale Welt wird immer mehr Zentrum von touristischen Leistungen. Hier will man nicht nur mit dem Strom schwimmen, sondern Vorreiter sein, ganz im Sinne von Kitzb\u00fchels Pionierleistungen der Vergangenheit und Gegenwart. Zudem eignen sich digitale Formate optimal, um in dieser besonderen Zeit [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gb.kitzbuehel.com\/2022\/blog\/online-offensive\/\" \/>\n<meta property=\"og:site_name\" content=\"Gesch\u00e4ftsbericht 2022\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-30T07:55:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-02T08:34:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gb.kitzbuehel.com\/2022\/wp-content\/uploads\/sites\/4\/2020\/11\/ONLINE-Channels.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1344\" \/>\n\t<meta property=\"og:image:height\" content=\"735\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maja Maze\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maja Maze\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/blog\\\/online-offensive\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/blog\\\/online-offensive\\\/\"},\"author\":{\"name\":\"Maja Maze\",\"@id\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/#\\\/schema\\\/person\\\/49fe10d5420ac016c8c2970728814763\"},\"headline\":\"Online-Offensive\",\"datePublished\":\"2020-11-30T07:55:30+00:00\",\"dateModified\":\"2022-12-02T08:34:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/blog\\\/online-offensive\\\/\"},\"wordCount\":69,\"image\":{\"@id\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/blog\\\/online-offensive\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/11\\\/ONLINE-Channels.png\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"de-AT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/blog\\\/online-offensive\\\/\",\"url\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/blog\\\/online-offensive\\\/\",\"name\":\"Online-Offensive - Gesch\u00e4ftsbericht 2022\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/blog\\\/online-offensive\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/blog\\\/online-offensive\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/11\\\/ONLINE-Channels.png\",\"datePublished\":\"2020-11-30T07:55:30+00:00\",\"dateModified\":\"2022-12-02T08:34:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/#\\\/schema\\\/person\\\/49fe10d5420ac016c8c2970728814763\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/blog\\\/online-offensive\\\/#breadcrumb\"},\"inLanguage\":\"de-AT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/blog\\\/online-offensive\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-AT\",\"@id\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/blog\\\/online-offensive\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/11\\\/ONLINE-Channels.png\",\"contentUrl\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/11\\\/ONLINE-Channels.png\",\"width\":1344,\"height\":735},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/blog\\\/online-offensive\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online-Offensive\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/#website\",\"url\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/\",\"name\":\"Gesch\u00e4ftsbericht 2022\",\"description\":\"Gesch\u00e4ftsbericht\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-AT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/#\\\/schema\\\/person\\\/49fe10d5420ac016c8c2970728814763\",\"name\":\"Maja Maze\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-AT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cd299fb3e1184fc8870b6c68fbe4e6b0dc15c461fc4c63ab9c8f9f972a512747?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cd299fb3e1184fc8870b6c68fbe4e6b0dc15c461fc4c63ab9c8f9f972a512747?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cd299fb3e1184fc8870b6c68fbe4e6b0dc15c461fc4c63ab9c8f9f972a512747?s=96&d=mm&r=g\",\"caption\":\"Maja Maze\"},\"url\":\"https:\\\/\\\/gb.kitzbuehel.com\\\/2022\\\/blog\\\/author\\\/m-maze\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Online-Offensive - Gesch\u00e4ftsbericht 2022","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"de_DE","og_type":"article","og_title":"Online-Offensive - Gesch\u00e4ftsbericht 2022","og_description":"Ma\u00dfnahmen im Bereich Digitalisierung beschreiben einen weiteren wichtigen Schwerpunkt der strategischen Ausrichtung. Die digitale Welt wird immer mehr Zentrum von touristischen Leistungen. Hier will man nicht nur mit dem Strom schwimmen, sondern Vorreiter sein, ganz im Sinne von Kitzb\u00fchels Pionierleistungen der Vergangenheit und Gegenwart. Zudem eignen sich digitale Formate optimal, um in dieser besonderen Zeit [&hellip;]","og_url":"https:\/\/gb.kitzbuehel.com\/2022\/blog\/online-offensive\/","og_site_name":"Gesch\u00e4ftsbericht 2022","article_published_time":"2020-11-30T07:55:30+00:00","article_modified_time":"2022-12-02T08:34:33+00:00","og_image":[{"width":1344,"height":735,"url":"https:\/\/gb.kitzbuehel.com\/2022\/wp-content\/uploads\/sites\/4\/2020\/11\/ONLINE-Channels.png","type":"image\/png"}],"author":"Maja Maze","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Maja Maze","Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gb.kitzbuehel.com\/2022\/blog\/online-offensive\/#article","isPartOf":{"@id":"https:\/\/gb.kitzbuehel.com\/2022\/blog\/online-offensive\/"},"author":{"name":"Maja Maze","@id":"https:\/\/gb.kitzbuehel.com\/2022\/#\/schema\/person\/49fe10d5420ac016c8c2970728814763"},"headline":"Online-Offensive","datePublished":"2020-11-30T07:55:30+00:00","dateModified":"2022-12-02T08:34:33+00:00","mainEntityOfPage":{"@id":"https:\/\/gb.kitzbuehel.com\/2022\/blog\/online-offensive\/"},"wordCount":69,"image":{"@id":"https:\/\/gb.kitzbuehel.com\/2022\/blog\/online-offensive\/#primaryimage"},"thumbnailUrl":"https:\/\/gb.kitzbuehel.com\/2022\/wp-content\/uploads\/sites\/4\/2020\/11\/ONLINE-Channels.png","articleSection":["Marketing"],"inLanguage":"de-AT"},{"@type":"WebPage","@id":"https:\/\/gb.kitzbuehel.com\/2022\/blog\/online-offensive\/","url":"https:\/\/gb.kitzbuehel.com\/2022\/blog\/online-offensive\/","name":"Online-Offensive - Gesch\u00e4ftsbericht 2022","isPartOf":{"@id":"https:\/\/gb.kitzbuehel.com\/2022\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gb.kitzbuehel.com\/2022\/blog\/online-offensive\/#primaryimage"},"image":{"@id":"https:\/\/gb.kitzbuehel.com\/2022\/blog\/online-offensive\/#primaryimage"},"thumbnailUrl":"https:\/\/gb.kitzbuehel.com\/2022\/wp-content\/uploads\/sites\/4\/2020\/11\/ONLINE-Channels.png","datePublished":"2020-11-30T07:55:30+00:00","dateModified":"2022-12-02T08:34:33+00:00","author":{"@id":"https:\/\/gb.kitzbuehel.com\/2022\/#\/schema\/person\/49fe10d5420ac016c8c2970728814763"},"breadcrumb":{"@id":"https:\/\/gb.kitzbuehel.com\/2022\/blog\/online-offensive\/#breadcrumb"},"inLanguage":"de-AT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gb.kitzbuehel.com\/2022\/blog\/online-offensive\/"]}]},{"@type":"ImageObject","inLanguage":"de-AT","@id":"https:\/\/gb.kitzbuehel.com\/2022\/blog\/online-offensive\/#primaryimage","url":"https:\/\/gb.kitzbuehel.com\/2022\/wp-content\/uploads\/sites\/4\/2020\/11\/ONLINE-Channels.png","contentUrl":"https:\/\/gb.kitzbuehel.com\/2022\/wp-content\/uploads\/sites\/4\/2020\/11\/ONLINE-Channels.png","width":1344,"height":735},{"@type":"BreadcrumbList","@id":"https:\/\/gb.kitzbuehel.com\/2022\/blog\/online-offensive\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gb.kitzbuehel.com\/2022\/"},{"@type":"ListItem","position":2,"name":"Online-Offensive"}]},{"@type":"WebSite","@id":"https:\/\/gb.kitzbuehel.com\/2022\/#website","url":"https:\/\/gb.kitzbuehel.com\/2022\/","name":"Gesch\u00e4ftsbericht 2022","description":"Gesch\u00e4ftsbericht","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gb.kitzbuehel.com\/2022\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-AT"},{"@type":"Person","@id":"https:\/\/gb.kitzbuehel.com\/2022\/#\/schema\/person\/49fe10d5420ac016c8c2970728814763","name":"Maja Maze","image":{"@type":"ImageObject","inLanguage":"de-AT","@id":"https:\/\/secure.gravatar.com\/avatar\/cd299fb3e1184fc8870b6c68fbe4e6b0dc15c461fc4c63ab9c8f9f972a512747?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cd299fb3e1184fc8870b6c68fbe4e6b0dc15c461fc4c63ab9c8f9f972a512747?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cd299fb3e1184fc8870b6c68fbe4e6b0dc15c461fc4c63ab9c8f9f972a512747?s=96&d=mm&r=g","caption":"Maja Maze"},"url":"https:\/\/gb.kitzbuehel.com\/2022\/blog\/author\/m-maze\/"}]}},"_links":{"self":[{"href":"https:\/\/gb.kitzbuehel.com\/2022\/wp-json\/wp\/v2\/posts\/104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gb.kitzbuehel.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gb.kitzbuehel.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gb.kitzbuehel.com\/2022\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/gb.kitzbuehel.com\/2022\/wp-json\/wp\/v2\/comments?post=104"}],"version-history":[{"count":13,"href":"https:\/\/gb.kitzbuehel.com\/2022\/wp-json\/wp\/v2\/posts\/104\/revisions"}],"predecessor-version":[{"id":1937,"href":"https:\/\/gb.kitzbuehel.com\/2022\/wp-json\/wp\/v2\/posts\/104\/revisions\/1937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gb.kitzbuehel.com\/2022\/wp-json\/wp\/v2\/media\/731"}],"wp:attachment":[{"href":"https:\/\/gb.kitzbuehel.com\/2022\/wp-json\/wp\/v2\/media?parent=104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gb.kitzbuehel.com\/2022\/wp-json\/wp\/v2\/categories?post=104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gb.kitzbuehel.com\/2022\/wp-json\/wp\/v2\/tags?post=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}