{"id":104,"date":"2024-11-30T07:55:30","date_gmt":"2024-11-30T06:55:30","guid":{"rendered":"https:\/\/gb.kitzbuehel.com\/2024\/2023\/2022\/?p=104"},"modified":"2025-10-01T10:56:51","modified_gmt":"2025-10-01T08:56:51","slug":"online-offensive","status":"publish","type":"post","link":"https:\/\/gb.kitzbuehel.com\/2024\/2024\/11\/30\/online-offensive\/","title":{"rendered":"Rebranding und Online-Offensive"},"content":{"rendered":"

Fokus<\/h3>\n

Rebranding und Online-Offensive<\/p>\n

Das Rebranding von Kitzb\u00fchel Tourismus steht im Zeichen einer umfassenden Neuausrichtung mit klarer Online-Fokussierung. Die neu entwickelte Markenidentit\u00e4t verbindet die Tradition und Authentizit\u00e4t der Region mit den modernen Anforderungen einer zunehmend digital gepr\u00e4gten Welt. Dabei wird die Pr\u00e4senz von Kitzb\u00fchel Tourismus in digitalen Kan\u00e4len deutlich ausgebaut, um die Sichtbarkeit zu erh\u00f6hen und neue Zielgruppen anzusprechen.<\/p>\n

Mit dem Rebranding setzt Kitzb\u00fchel Tourismus auf eine verst\u00e4rkte Online-Offensive, die auf einer optimierten digitalen Strategie basiert.\u00a0 Die digitale Kommunikation wird dabei entlang der gesamten Customer Journey weiterentwickelt, um G\u00e4sten von der ersten Inspiration bis hin zur Nachbetreuung ein durchg\u00e4ngiges und positives Erlebnis zu bieten.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fokus Rebranding und Online-Offensive Das Rebranding von Kitzb\u00fchel Tourismus steht im Zeichen einer umfassenden Neuausrichtung mit klarer Online-Fokussierung. Die neu entwickelte Markenidentit\u00e4t verbindet die Tradition und Authentizit\u00e4t der Region mit den modernen Anforderungen einer zunehmend digital gepr\u00e4gten Welt. Dabei wird die Pr\u00e4senz von Kitzb\u00fchel Tourismus in digitalen Kan\u00e4len deutlich ausgebaut, um die Sichtbarkeit zu erh\u00f6hen […]<\/p>\n","protected":false},"author":6,"featured_media":2642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nRebranding und Online-Offensive - Gesch\u00e4ftsbericht 2024<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding und Online-Offensive - Gesch\u00e4ftsbericht 2024\" \/>\n<meta property=\"og:description\" content=\"Fokus Rebranding und Online-Offensive Das Rebranding von Kitzb\u00fchel Tourismus steht im Zeichen einer umfassenden Neuausrichtung mit klarer Online-Fokussierung. Die neu entwickelte Markenidentit\u00e4t verbindet die Tradition und Authentizit\u00e4t der Region mit den modernen Anforderungen einer zunehmend digital gepr\u00e4gten Welt. 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