{"id":158,"date":"2024-11-30T08:46:59","date_gmt":"2024-11-30T07:46:59","guid":{"rendered":"https:\/\/gb.kitzbuehel.com\/2024\/2023\/2022\/?p=158"},"modified":"2025-10-01T10:55:19","modified_gmt":"2025-10-01T08:55:19","slug":"tiktok-instagram","status":"publish","type":"post","link":"https:\/\/gb.kitzbuehel.com\/2024\/2024\/11\/30\/tiktok-instagram\/","title":{"rendered":"TikTok und Instagram"},"content":{"rendered":"<p><strong>Social Media Strategie 2024: Fortf\u00fchrung der Digitaloffensive nach dem Rebranding<\/strong><\/p>\n<p>Auch im Jahr 2024 bleibt der Social-Media-Bereich ein zentraler Baustein der Digitalstrategie von Kitzb\u00fchel Tourismus. Aufbauend auf dem erfolgreichen Rebranding im Juni 2024 wird die Zielvorgabe von 70 % Bewegtbild und 30 % statischem Content konsequent beibehalten und umgesetzt.<\/p>\n<p>Mit 5,04 Milliarden (Q1 2024) monatlichen Nutzern bieten Plattformen wie Instagram und TikTok weiterhin hervorragende M\u00f6glichkeiten, unsere Marke effektiv zu pr\u00e4sentieren und mit unserer Community direkt in Kontakt zu treten. Insbesondere der Fokus auf Bewegtbild-Content hat es uns erm\u00f6glicht, die Interaktionsraten deutlich zu steigern und die Markenbekanntheit von Kitzb\u00fchel weiter auszubauen.<\/p>\n<p>Die Social-Media-Offensive 2024 wird durch den Einsatz von neuen Trends erg\u00e4nzt, um die Vorreiterrolle von Kitzb\u00fchel Tourismus im digitalen Raum zu festigen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media Strategie 2024: Fortf\u00fchrung der Digitaloffensive nach dem Rebranding Auch im Jahr 2024 bleibt der Social-Media-Bereich ein zentraler Baustein der Digitalstrategie von Kitzb\u00fchel Tourismus. Aufbauend auf dem erfolgreichen Rebranding im Juni 2024 wird die Zielvorgabe von 70 % Bewegtbild und 30 % statischem Content konsequent beibehalten und umgesetzt. Mit 5,04 Milliarden (Q1 2024) monatlichen [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok und Instagram - Gesch\u00e4ftsbericht 2024<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok und Instagram - Gesch\u00e4ftsbericht 2024\" \/>\n<meta property=\"og:description\" content=\"Social Media Strategie 2024: Fortf\u00fchrung der Digitaloffensive nach dem Rebranding Auch im Jahr 2024 bleibt der Social-Media-Bereich ein zentraler Baustein der Digitalstrategie von Kitzb\u00fchel Tourismus. 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